Stephanie Stillman on LinkedIn: Careers at The Stott Group (2024)

#PRWordsofWisdom: Some are born great, some achieve greatness, and some hire public relations officers. - Daniel J. BoorstinTruer words were never spoken. With the expertise to strategically manage and enhance a company's image and reputation, PR professionals are nothing short of essential for a wide range of businesses and organizations. By leveraging our knowledge and experience, the ECPR team helps businesses cultivate a positive brand perception, increase visibility, and ultimately, achieve greatness!Take the first step towards unlocking the power of effective public relations by visiting the link below.https://lnkd.in/gf5vG8q9#publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

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Hiring any service provider can feel daunting. It’s an investment of time, talent, and treasure. Ideally, you will find a go-to team you can rely on for years to come. When it comes to hiring a public relations firm, you’re likely on a deadline, and you want your project to go well and for your organization to grow. So, what are the right questions to ask to help make sure you’re making the right decision for your business or nonprofit? 🤔Head on over to our latest blog post for 7 questions we recommend you asking during your hiring process to ensure you find the best agency for your business. https://loom.ly/5f4LT_0

#PRWordsofWisdom: PR means telling the truth and working ethically.. public relations fails when there is no integrity. - Viv SegalIn a world where information is ever-flowing, building trust is the cornerstone of successful public relations practices. At ECPR, we aim to foster transparency, honesty, and open communications in every campaign we undertake and with every client we serve.Join us in forging genuine connections while amplifying your brand's positive influence by following the link below.https://lnkd.in/gf5vG8q9 #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

Happy to share this wonderful article on Kindred Communications LLC and Angelle Fouther!If you are an organization (big or small) looking to increase brand awareness, look no further!#kindredcommunication#brandidentity #womeninbusiness

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“#Jumpingin” has been the definition of my career. That included my first time on live radio at the Minnesota State Fair. I had just announced “Carol from Burnsville” as the lucky recipient of one year of free home cleaning. This was eight years ago, a month into my first #marketingmanager role at a cleaning company. The in-person crowd cheered, baking over hot pavement.I was sweating for a different reason. What the audience didn’t know—what Carol didn’t know—was that our Minneapolis location only cleaned windows, gutters, and exteriors. We hadn’t started our home cleaning or “maid service.”We had a winner, but we didn’t have a way to deliver the prize, yet.Starting the interior home cleaning division in Minneapolis wasn’t part of my job. But when needed, for about a year, I tied a red bandana around my head to clean homes or cover the customer service line—while managing marketing for all of our locations.It started with a one-week, 1,899-mile training road trip to our three locations that offered interior home cleaning. St. Louis to Cincinnati to Cleveland and back.For that first year, while scrubbing the soap-scum exhaust of people’s busy lives off their walls, I focused on ROI-based marketing: #campaignstrategy and execution based on lead and customer acquisition costs for each service at each location.Radio ad-buy negotiations.#Directmail segmentation and results tracking.#Conversionrate testing on lead generation sites.Timing the delivery of #emailmarketing, direct mail, and #adbuys to optimize conversion rates among our existing contact database before acquiring new leads.My "jumping in" style started as a community journalist out of college. I would tell our production team to hold a 1,200-word space overnight for the next day’s print. That way, I could cover those highly-anticipated, after-midnight school board or city council meetings, write a story by 4 a.m. to get inked.A paralegal once babysat me in a conference room while I sorted through thousands of unsorted pages smothering a boardroom table. No signs of open meetings violations from public officials. #Worthashot. I tried not to be “gotcha” journalist. I developed relationships with people who shared background information that could have jeopardized their career.The work style followed me from the newspaper, to the cleaning company, and to the marketing agency. As an account manager, I led a team of developers, designers, content writers, and associates to develop and deliver content strategy for clients in a variety of verticals.When needed, I stepped into roles as much as my technical knowledge would allow: #copywriting; #PPC; landing page design; #SEO research reports.I’ve learned when to say “no” but also when I had to say “yes” for the sake of the machine continuing to churn.I’m also #opentowork. If you’re looking for a problem-solver whose tools are content, marketing, and strategy, send me a message. I’d love to connect.

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SENIOR LIVING communities – Need some tips for recruiting and retaining your best staff? Here is one for you: Employee Reviews make a difference. Update your Indeed and Glassdoor profiles, and include recent awards and photos. Respond to reviews. This humanizes your community brand and shows potential candidates you are online and you are RELEVANT! If you're looking for more senior living marketing services, give us a shout over at my agency, at Ingenuity Marketing Group.

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The Outdoor Interest is an incredibly important Interest to pay attention to when hiring Producers who will be out of the office leveraging networks and generating their own business for the agency. Knowing how to satisfy the motivation of your sales team and craft a sales strategy around the interests of each person and their Outdoor score can help improve their performance in the agency and lead to more sales. To learn how the Birkman Outdoor Interest can positively impact the performance of your team, click here: https://lnkd.in/dAsrqYyk

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If you are fortunate to work at a company like Muck Rack you can tell a lot about the culture by the way the tenured teammates act and talk.The following observations hit me immediately when joining and I continue to observe them:🔎 They believe in the mission...deep down passionate about it.🔎 Obsessed with customers and have crazy (good) stories about the lengths they have gone to drive value and great relationships.🔎 The photo booth factor: people having fun together.🔎 Execute in and out of their lane. They have a role, but repeatedly look to add value in other ways. They think broadly.🔎 Obsess about the product and know it deeply🔎 Relentless about sharing knowledge and recognizing others🔎 They have "good old day memories". They share them with you AND then are intentional about wanting to create NEW memories/successes with new teammates. They evolve.A few reasons why I love this place!

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Employer branding is so important for talent attraction, it is something that can be missed in people strategies, read more on my thoughts in this article with HR Grapevine.https://lnkd.in/eAReeWSzWant to know more? Message me 📩 #employerbranding #employeeadvocacy #peopleandculture

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10 myths from the public relations world:1. PR professionals can get clients coverage with a quick email or call to their press contacts2. It’s easy to get a start-up covered in the business (tech) titles3. Product version 2.2 is news4. A briefing or a press release will always result in coverage.5. You can tell a journalist what to write6. You can ask for copy approval7. “Small player Inc. has appointed a new head of stock control” should get coverage8. An unknown brand giving its employees Fridays off, donating to charity, or investing into the community, is ‘news’9. When the CEO or another senior executive of an organisation visits Europe from the USA, the press will be queuing up to talk to them, even when he/she has zero to say10. You will see an influx of sales enquiries as the direct result of a press releaseCheck out the blog here: https://a3.ax/gVwcz